Bruce D. Robinson Design Group (BDR Design Group) helps clients build businesses with highly creative, cost-effective design solutions. By continually asking ourselves “How simply can we achieve amazing?” BDR Design Group pushes the limits of creativity in leisure and entertainment projects worldwide.
Angry Birds Land at Särkänniemi
BDR Design helped introduce the world to the first Angry Birds Land! The marketing strength & guest appeal of this area had a huge impact, boosting the park’s attendance over 10% during one of Europe’s coldest and wettest springs on record. Even the harshest of climates can’t temper an Angry Bird!
Angry Birds Land at Särkänniemi
To create the Angry Birds experience, we completely renovated the children’s area with rides, themed games, a dramatic themed play structure, specialty food, a unique Angry Birds Gift Shop, and an enhanced shoreline to provide guests with first-hand experience of the stunning lakefront site.
Jimmy Buffett’s Margaritaville - Caribbean
Exciting new gateways, attractions, and a more immersive themed guest experience are all a part of our Brand Enhancement Master Plan Concept for Island Entertainment Brands.
Goliath at Six Flags New England
New energy and excitement were added to our existing rustic western-themed area with the addition of a Giant Inverted Boomerang Coaster. The coaster, aptly named “Goliath”, has been an exhilarating new attraction for the park. The impact of its integration supercharged the area, increasing traffic flow & doubling revenue in the existing BBQ restaurant renovated as a Sports Bar.
The Children’s Museum of the Treasure Coast
This “learning through imagination” exhibit teaches children about work, conservation and recreation along the local area’s waterways. Through interactive play, children take an imaginary journey to the depths of the ocean, climb through Mangroves along the river’s edge, and enjoy exploration of the area’s resources & wildlife.
Ripley’s Believe It or Not! Baltimore
Charged to develop an iconic Brand Image for Ripley’s Baltimore site, we created a unique concept that connected with the spirit of Baltimore’s Inner Harbor area, which would draw guests to the attraction. Chessie, the area’s legendary sea serpent, has sprung into action with deliberate force, wrapping herself around the entrance and claiming Ripley’s artifacts and oddities for herself!
It’s our job to think like children and play all day. Since 1983, we’ve been doing just that.
We are a team of entertainment design specialists, passionate about our work and the success of our clients.
By continually asking ourselves “How simply can we achieve amazing?” BDR Design Group pushes the limits of creativity in leisure and entertainment projects worldwide.
- Master Planning
- Concept Development
- Landscape and Site Development
- Architectural Design
- Interior Design
- Signage and Graphics
- Environmental Branding
We understand the leisure and entertainment consumer and how to design environments to meet their needs.
Our goal is to provide an enriching, enjoyable and memorable experience to each and every guest.
Our Project Experience:
- Theme Parks
- Family Entertainment Centers
- Museums and Aquariums
- Restaurants and Nightclubs
- Retail Centers
- Prototype Entertainment
- Sports and Fitness Facilities
- Gaming Attractions
- Interactive Play
- Resorts and Hotels
To get a glimpse of our latest projects, click the arrow to the right. Continue to the Portfolio section for a more comprehensive look at the range of our work!
Our goal is to provide creative solutions to the design challenges of every project through imaginative theming and responsible design, and to deliver the best service in the industry.
Industry Association Membership:
Our hands-on, team-based design style brings the design expertise, the visionary skills and the extensive entertainment industry knowledge of our key designers to each project we undertake.
Come Play with us!
Click the arrows to the left and right of the box above to see some of our latest projects.
We had a great time seeing old friends, and meeting new friends, at the IAAPA Expo, and look forward to all of you helping us to celebrate our 30th Anniversary at next year’s show!
BDR Design Group Welcomes New Team Members
BDR Design Group is excited to announce the additions of Arnel Sarmiento, Rex Moon, and Tim Sheldon to our team. Each is a creative talent in his own respect, and combined with BDR Design, a force to be reckoned with!
Särkänniemi Adventure Park’s New Generation of Thematic Experience Continues to Evolve - Tampere, Finland
Särkänniemi and BDR Design Group continue to build upon the thematic experience as outlined in our initial Guest Experience Master Plan. The 2012 Capital Expansion Program gave birth to the world’s first Angry Birds Land, and the 2013 Capital Expansion Program, the Children’s Zoo Development, promises to be just as exciting! Click the link that follows to view Särkänniemi’s website: www.sarkanniemi.fi.
Margaritaville Caribbean Continues to Refine its Brand
Exciting new gateways, unique attractions, and an immersive thematic guest experience are part of BDR Design’s Brand Enhancement Concept for the Margaritaville Restaurants throughout the Caribbean. Stay tuned for further details as they begin the process of rolling out their expansion.
Särkänniemi’s Angry Birds Land on IAAPA’S FunWorld Magazine
We’re always excited to see familiar faces and projects on the cover of our favorite magazine, but even more so when it features one of our most recent projects! Click here to visit the link to FunWorld’s article on the world’s first Angry Birds Land: FunWorld-09.2012.